Michelle Wie West’s Powerful Mentorship Initiative: ‘Power Her Drive’ with Ford
In the world of golf, where individual performance reigns, Michelle Wie West, a veteran of the LPGA Tour, is making a difference. She’s teamed up with Ford to launch ‘Power Her Drive,’ a mentorship platform designed to support the next generation of LPGA rookies.
Wie West shares her journey, starting at just 12 years old, and the challenges of navigating a professional career. With the support of her parents, she persevered, and now, in retirement, she’s paying it forward.
Ford’s global chief marketing officer, Lisa Materazzo, explains their unique partnership. They aim to go beyond tournament sponsorship, focusing on empowering female athletes and supporting their growth.
The program kicks off with a talented Class of 2026, including Camille Boyd, Briana Chacon, and more. ‘Power Her Drive’ will offer guidance on brand sponsorships, financial advice, and personal brand-building, ensuring these rookies thrive both on and off the course.
Join us as we delve into this inspiring initiative, uncovering the layers of support that will shape the future of women’s golf.